Context
El Estez is a Lebanese street food franchise with branches in five Middle Eastern countries. Offering an authentic culinary experience, El Estez takes you on a flavorful journey through the vibrant streets of Beirut. With a focus on quality ingredients, traditional recipes, and a fun, inviting atmosphere.
Challenge
The Egyptian food and beverage market is extremely competitive and saturated with authentic street food/ shawarma places.
But El Estez is not just another Lebanese place.
It has some very interesting delicious specialty dishes that needed to be highlighted as a competitive advantage.
It has some very interesting delicious specialty dishes that needed to be highlighted as a competitive advantage.
Idea
a filter is free fun tool that can raise awareness and curiosity about the items in a game-like situation.
